I am Kamel AbuYahya, an art director and creative lead with a strong passion for bringing brands to life. Driven by creativity and curiosity, my work spans branding, design, and art direction.

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"Haraka-Stop" is an ongoing series of immersive workshops held at the Haya Cultural Center, organized by Kobalt-Kreations initiative for children aged 9-10. As one of the trainers, I help combine the art of stop-motion animation with the magic of storytelling. Kids explored the intricacies of bringing inanimate objects to life through hands-on activities using clay and paper. They honed their storytelling skills, creating narratives and characters. The collaborative environment fostered teamwork and critical thinking, empowering young participants to become aspiring animators and storytellers.
E-learning platform through children's picture books and theatrical narration
In collaboration with War Child, I had the privilege of working on the branding of the "Can't Wait to Learn" program, which utilizes custom gaming technology to deliver quality education in Sudan, Jordan, Lebanon, and Uganda. I worked on creating various iterations of the program's visual identity, ultimately choosing a signature that combines symbols of education, creativity, and curiosity - all essential aspects of childhood growth and development. The branding aimed to capture the essence of the program's mission, which is to provide an accessible and engaging education for children in conflict-affected areas using innovative technology.
..... illustration
Etilsalat Literature Award
Branding for a sushi restaurant in Amman, built around a visual identity that blends cultures through design. The concept uses Arabic typography styled to echo the elegance and rhythm of Japanese characters, creating a subtle fusion that feels both local and reflective of the cuisine.
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kamelabuyahya@gmail.com


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    Branding . Advertising . Publications . Social Media . Illustrations .  Advertising

    Branding . Advertising . Publications . Social Media . Illustrations .  Advertising